With the electronic and social media explosion in Pakistan during the last decade, Police has been subjected to a lot of pressure since negative reporting against the department was not being responded to adequately.
In this regard to publish/broadcast the point view of department, a Media Control Room has been set-up in which all the electronic channels and social media is being monitored round the clock. Any news item which is aired about the Punjab Police is responded by the DPR Branch immediately. This branch has been revamped with the help of Pakistan Peace Collective Project of the Federal Ministry of Information. Pakistan Peace Collective (PPC) has also arranged extensive training workshops for DPOs and RPOs in media handling. Thus, with this new initiative, Police response on Media has been improved.